Unlimited conversationsRound-the-clock availabilityNo setup feeGBP pricingCancel any timeUK-focused support Unlimited conversationsRound-the-clock availabilityNo setup feeGBP pricingCancel any timeUK-focused support

How much does it cost? 10 seconds.

AI Receptionist
GBP 99/mo from
Answers calls and books appointments
AI Chatbot (most popular)
GBP 59/mo from
Unlimited website conversations
Not sure?
Free 15-min call
We recommend the right plan for your business
AI Receptionist

Phone answering,
round the clock.

A UK receptionist costs GBP 22,000 to 28,000 per year in salary alone, plus employer contributions, holiday cover, and sick days. Our AI Receptionist Starter is GBP 99 per month, available around the clock.

AI Receptionist
Starter
Round-the-clock call answering and appointment booking for growing businesses.
Monthly subscription
GBP 99 /month
EUR 119/month guide price for Ireland
No setup fee. Cancel any time.
AI Receptionist
Scale
High-volume practices and agencies with CRM integration and a dedicated manager.
Monthly subscription
GBP 349 /month
EUR 419/month guide price for Ireland
No setup fee. Cancel any time.
AI Chatbot

Website assistant,
unlimited conversations.

Competitor chatbot tools charge per conversation and cap you at 50 per month on their entry plan. That runs out in two days for most small business sites. All Apex chatbot plans include unlimited conversations, plus custom knowledge base and booking integration from Pro upwards.

AI Chatbot
Starter
Always-on website chat that captures leads and answers common questions.
Monthly subscription
GBP 59 /month
EUR 69/month guide price for Ireland
No setup fee. Cancel any time.
AI Chatbot
Business
Multi-page knowledge base, CRM integration, and A/B flow testing for scale.
Monthly subscription
GBP 129 /month
EUR 149/month guide price for Ireland
No setup fee. Cancel any time.

Not sure which plan fits? Ask us.

Book a 15-minute call. We will listen, recommend the right option, and answer any questions. No sales pressure, no obligation.

Book a free consultation

A few more
important details.

How quickly can my AI receptionist or chatbot go live?

Chatbot plans are live within 3 working days. Receptionist plans take up to 5 working days while we configure your business knowledge and test call quality. We handle the entire setup, start to finish.

Is there a setup fee?

No. The monthly subscription covers everything: setup, hosting, ongoing improvements, and support. You pay the listed price and nothing else.

Can I cancel any time?

Yes. Month-to-month, cancel before the next billing date and you will not be charged again. No notice period, no penalty.

What happens if I exceed the included minutes?

We will notify you at 75%, 90%, and 100% of your monthly allowance by email. We agree an overage rate with you before any extra charges appear. You are always in control of costs.

Are chatbot conversations really unlimited?

Yes, on all plans above Starter. Competitor tools cap you at 50 conversations on their entry tier. Our Pro and Business chatbot plans have no conversation limit. The Starter plan is capped at 500 per month, which covers most small business sites.

Do you serve businesses outside the UK?

Yes. EUR prices shown are a guide for Ireland-based businesses. We serve any English-speaking SMB. Book a free consultation and we will confirm availability for your location.

EU Data Handling (GDPR)
Your data and your customers' data are stored and processed in the EU under GDPR. The AI captures only the information needed for contact, with consent. Privacy policy
EU AI Act Compliance
Every Apex AI solution discloses that users are speaking to an AI, as required by EU AI Act transparency rules. We deliver compliance built in, so you do not need to worry. What this means for your business
Guarantee
All plans include 30-day bug fixing. If a solution we built has a fault on our side, we fix it at no extra cost. Higher-tier plans include a 12-month technical guarantee.
Transparent pricing

What's included in the monthly fee?

Every plan includes the same core: no hidden charges, no stripped-down software. Here is what you get as part of the monthly subscription.

🛠
Setup and customisation
We configure the assistant or chatbot to match your business: its voice, knowledge, and workflows are all shaped around your needs.
🏫
Training on your business
Products, prices, opening hours, FAQs: all trained in. The AI uses your words, not generic templates.
📞
Call and chat handling
The receptionist answers calls and the chatbot handles messages 24/7. Included minutes and unlimited chat conversations are part of the monthly fee at every tier.
📋
Summaries and reports
Every call and chat produces a readable summary. A monthly report shows how many enquiries the system handled.
🔨
Updates and support
When something changes in your business, we update the AI's knowledge. Technical support is included.
🔒
GDPR-compliant data handling
Customer data is handled inside the EU, in line with GDPR. The AI only records what is necessary, with consent.

Receptionist plans on a 12-month commitment include setup as part of the subscription fee, so there is no separate setup charge. All chatbot plans include unlimited conversations at every tier.

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