AI Chatbot · Website · Lead Capture + Automation

The chatbot that
never lets a lead
slip away.

A website-embedded AI chatbot that answers visitors, captures leads, and in the Business plan automates your entire client workflow. Live in about one week.

What is it?
An AI chatbot embedded in your website that answers visitor questions and captures leads round-the-clock.
Who is it for?
Small businesses where website visitors currently leave without getting a reply or leaving their details.
How much?
From 59 GBP/month with unlimited conversations. Details: pricing.
How fast?
About 1 week: discovery, training, testing, go-live. First week with continuous oversight.
When is it not right?
If your website gets only a handful of visitors per month, building traffic is the more important first step.
Features AI Receptionist AI Chatbot Pricing Book a consultation
AI ReceptionistAI ChatbotWebsite DevelopmentSEO and AEOGEO OptimisationGoogle AnalyticsMobile-first Development AI ReceptionistAI ChatbotWebsite DevelopmentSEO and AEOGEO OptimisationGoogle AnalyticsMobile-first Development

One chatbot,
four superpowers.

An AI chatbot on your website. It answers, captures leads, and in the Business plan automates emails, routing, and your CRM.

Round-the-clock answers

Never sleeps. Responds to visitors on evenings, weekends, and bank holidays.

View plans
01

Lead capture

Collects name, phone, and requirement. Pre-qualifies serious enquiries and sends you an email summary.

Pro plan
02

Automation (Business plan)

Email categorisation, AI-powered lead routing, multi-system sync across Gmail, Sheets, Notion, and your CRM.

Business plan
03

Custom knowledge base (Business plan)

Trained on your business: services, prices, FAQs, booking flow. Your tone of voice.

Business plan
04

Not a widget.
A working system.

The chatbot, lead capture, and automation work together as one system. A visitor asks a question, the chatbot answers and collects their details. In the background the Business plan handles categorisation, routing, and CRM entry.

The Business Chatbot is not just a widget. Everything works in sync behind the scenes: the chatbot qualifies the lead, AI decides which team member or list it belongs to, and automatically routes it to Gmail, Sheets, Notion, or your CRM, so all you have to do is reply.

Natural language chatbotConversational, professional English
Available round-the-clockNights and weekends covered
Lead pre-qualificationOnly serious enquiries reach you
AutomationEmail, CRM, multi-system sync
01Chat widget

Appears on your website and immediately answers visitors in natural English.

02Lead capture

Collects name, phone, and requirement. Pre-qualifies serious enquiries.

03Email summary

A detailed summary lands in your inbox for every new lead.

04AI lead routing

AI decides which colleague or list the lead belongs to and sends it there.

05CRM sync

Your CRM, Sheets, and Gmail all stay in sync automatically.

BOT
LeadContact details saved automatically.
EmailCategorised and draft reply prepared.
CRMAutomatically logged in your CRM.
RoutingAI lead routing and forwarding.

The chatbot asks. The AI sorts. You just reply.

A visitor types in the chat window. The chatbot qualifies the enquiry and collects their details. In the Business plan, background automation categorises the email, AI-routes the lead, and logs it in your CRM before you even look at it.

Live chatbot conversation
How can I help? Would you like a quote, or do you have a question about our services?
How much would a custom kitchen unit cost and how soon could you start?
Let me check on that. If you share your name, phone number, and a few details about the size, Adam will get back to you within 24 hours with a firm quote.

Three tiers,
all with unlimited conversations.

Many chatbot providers cap you at 50 conversations per month on their cheapest plan. With Apex Web, every tier is unlimited, with a self-improving memory from Pro upwards.

Starter
Entry level. One website, unlimited conversations, lead capture.
59 GBP / mo
Unlimited conversations, quality-controlled responses
  • UNLIMITED conversations
  • One website integration
  • Basic knowledge base (10 to 20 FAQs)
  • Lead capture with form
  • Email notification for every new lead
  • Quality-controlled responses
  • One-off integration fee on request
Book a consultation
⭐ Most popular
Pro
Industry knowledge, self-improving memory, multi-page. The leading website AI for SMBs.
99 GBP / mo
Unlimited + industry RAG + self-improving memory
  • EVERYTHING in Starter, plus:
  • Industry RAG (PDF, Notion, scrape)
  • SELF-IMPROVING memory
  • Weekly email report of top questions
  • Multi-page (up to 5 pages)
  • Visual responses (image attachments)
  • Priority support within 24 hours
  • One-off integration fee on request
Book a consultation
Business
Unlimited pages, CRM sync, custom tone, A/B testing. For larger businesses.
129 GBP / mo
CRM sync, custom tone, A/B testing, 4-hour SLA
  • EVERYTHING in Pro, plus:
  • Unlimited website integrations
  • CRM sync (Pipedrive, HubSpot)
  • Custom tone-of-voice and persona
  • Custom MCP or API integration (up to 3)
  • A/B testing on response templates
  • SLA: 4-hour support response
  • One-off integration fee on request
Book a consultation
Annual commitment: zero setup fee and pay for 10 months, get 2 free.
Not sure which plan fits? Book a free call and we will work it out together →

Four steps,
your chatbot is live.

01

Discovery call

A free 30-minute call. We review your website, look at the questions you get most often, and clarify what kinds of leads you want to capture.

02

Knowledge base and tone

In 2 to 3 days we write the chatbot knowledge base (FAQs, services) and set the tone of voice to match your brand.

03

Integration and testing

In 3 to 5 days we embed the chatbot on your site (one script tag), launch it on a staging environment, and test it together.

04

Go live

Your chatbot goes live. For 30 days we fine-tune it: we expand the knowledge base based on real conversations.

Frequently
asked questions.

If your question is not here, contact us directly at +36 30 241 1366 or info@apexweb.hu.

What is an AI chatbot?

An AI chatbot embedded in your website that answers visitor questions in real time, captures leads, and sends you email notifications. From Pro upwards it includes industry-specific RAG and a self-improving memory.

How much does the AI chatbot cost?

Starter 59 GBP/month, Pro 99 GBP/month, Business 129 GBP/month. All tiers include UNLIMITED conversations. Annual commitment: zero setup fee and pay for 10 months, get 2 months free.

Are conversations really unlimited?

Yes, no hidden caps. Some providers limit you to 50 conversations a month on their entry plan. With Apex Web every plan is unlimited because token costs are minimal. Industry RAG, self-improving memory, and CRM sync are available on Pro and Business only.

What is self-improving memory?

Every completed conversation is stored as a pgvector embedding (from Pro upwards). On the next similar question, the chatbot checks which previous answers performed best and uses that as a starting point. After around 50 conversations it is noticeably smarter than on day one.

How does the chatbot get onto my website?

We place a single line of script code in your site header. It works on any platform: WordPress, Wix, Webnode, static HTML, custom React, or Next.js. Integration takes 1 to 2 business days.

How long does it take to go live?

Typically 5 to 7 business days. Discovery (1 day), knowledge base and tone (2 to 3 days), integration and testing (1 to 2 days), then go-live.

What happens if it does not know the answer?

It tells the visitor clearly that it will pass the question to a team member, collects their contact details, and immediately sends you a notification. It never makes up an answer.

Can I pay monthly instead of annually?

Yes. Monthly billing is available, with a one-off integration fee. Annual commitment: zero setup fee and pay for 10 months upfront, getting 2 months free.

EU data handling (GDPR)
Your data and your clients' data are processed in the EU under GDPR. The AI only records the details needed for contact, after consent.
EU AI Act compliant
All our AI solutions disclose that you are speaking with an AI, as required by the EU AI Act transparency rule. We handle compliance so you do not have to.
Guarantee
Every plan includes a 30-day bug-fix guarantee. Higher plans come with a 12-month technical guarantee and a partial setup refund option in the first 30 days. Details

Monthly Apex Web newsletter

One short email per month on how to use AI Receptionist, chatbot, and modern websites in your business. Real examples, case studies, and new features.

Message us,
we will call you back.

We usually respond personally within 24 hours.

📞
Phone
+36 30 241 1366
✉️
Email
info@apexweb.hu
🕐
Response time
Usually within 24 hours

Project details

AI Chatbot
WordPress
Wix
Webflow
Custom code
No website yet
Not sure
0 to 100
100 to 500
500 to 2000
2000+
Not sure
Yes
Maybe
No
Under 59 GBP
59 to 99 GBP
99 to 129 GBP
Over 129 GBP
Not sure yet

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